Why This Korean Slow Juicer Is Taking American Kitchens by Storm
The company that invented the slow juicer in 1974 just removed the one thing that made everyone quit — the cleanup.
Most juicers end up abandoned in the back of a cabinet within a few weeks — not because the juice is bad, but because the cleanup is miserable.
The problem is simple and, for millions of would-be juicers, deeply familiar: people buy a juicer for the health habit, then quit when the daily scrub becomes too much. Ten minutes of juicing, twenty minutes of cleaning. And once the machine sits untouched for a week, it rarely comes back out.
Sadly, the habit never recovers on its own. But now, a 50-year-old company has removed the single biggest reason people quit — and experts say it's the most meaningful change the juicing category has seen in over a decade: Hurom's new Easy Clean line.
It's the right solution at the right time, for everyone who ever swore off juicing because the juice wasn't worth the sink.
What is Hurom?
Hurom is the Korean company that invented the slow juicer in 1974. Before Hurom, juicers worked like blenders — spinning blades at high speed, oxidizing nutrients, and leaving a foamy, separating mess.
Hurom's engineers took a different approach. Their goal was to build a juicer that presses rather than shreds — a masticating design that squeezes ingredients gently at low speed. They called it Slow Squeeze Technology, and it changed the category forever: more juice, more nutrients, less oxidation, and a richer, more flavorful glass.
Five decades later, Hurom remains the standard the rest of the industry compares itself to. And with Easy Clean, the company may have just fixed the one flaw even loyal fans complained about.
“The machine was never the problem. The cleanup was. Easy Clean removes it entirely.”
What makes Hurom so special?
It comes down to a single idea: a slow juicer should be easy to live with, not just easy to buy. Here's what that means in practice.
- Easy Clean™ — no strainerThe strainer is gone. No mesh to scrub, no tiny brush in a drawer, no pulp welded to stainless steel. A quick rinse under the tap does what used to take minutes of scrubbing.
- Slow Squeeze TechnologyA gentle 43 RPM masticating press. More nutrients preserved, less oxidation, and a smoother, richer juice than any high-speed centrifugal machine.
- 72-hour freshnessJuice stays fresh in the fridge for up to three days without separating or browning. Batch-prep on Sunday, drink clean all week.
- 15-year warrantyThe promise of an appliance, not a gadget. Hurom only makes this bet because it expects you'll still be using it a decade and a half from now.
What exactly does Hurom have to offer? More than you think.
Where can I get Hurom?
Hurom is available direct at hurom.com. Most people who switch report the same thing: “I wish I'd done this sooner.” And the people around them — the family that gets the fresh juice every morning — usually agree.
So do yourself a favor and don't wait. See the lineup below and choose the Easy Clean model that fits your life.
The Easy Clean Lineup
Three models. One promise — no strainer, no scrub, no quit.
Loved by the people who actually keep the habit
Here's the part that makes the whole argument land. The people who stay with juicing aren't a single "type." Hurom's Juicing Academy — a rolling global series documenting real users — surfaces four distinct kinds of people who make the habit stick.
The Athlete
People who trust products with their body — because their body is their work. When a professional athlete puts something into a daily routine, the bar is higher than "it tastes good." The machine becomes equipment, not an appliance.
The Wellness Devotee
The person who's passionate about health for the love of the game — the kind who researches, experiments, and shares their practices. They don't just drink juice; they build a ritual around it and bring everyone else along.
The Selective Eater
People on specific diets, or managing medical needs — food aversions, ARFID, and other conditions that are on the rise. For them, a juicer isn't a luxury. It's a reliable way to get nutrients they'd otherwise struggle to consume.
The Workaholic
The person with no time outside of work to prioritize healthy eating. For them, a juicer has to be fast to clean and effortless to repeat — or it becomes just one more thing they feel guilty about not using.
Join the people who stopped quitting
“I'd given up on juicing years ago because of the cleanup. The Easy Clean is the first machine I've actually kept on the counter.”
“The 72-hour juice hold changed everything. I batch on Sunday and drink all week — it actually tastes fresh on day three.”
“Quiet enough to run at 6 a.m. without waking the house. And the 15-year warranty told me everything I needed to know.”
“Easy Clean is the first change to the slow juicer in a decade that actually matters — it removes the only reason people quit.”